Amazon MGM and Mattel executives Greg Coleman and Ruth Henriquez attended the Brand Licensing Europe event earlier this week to hype up their upcoming revival of the Masters of the Universe franchise.
Concept art of Snake Mountain, the home of the evil Skeletor, was shown to attendees and can be seen in the X post below. The design remains true to the many cartoons and comic books it's appeared in over the years, confirming that, despite parts of this movie being set on Earth, fans can still expect a faithful take on Eternia.
"The property has never gone away; it continued to reinvent itself. This feels like the perfect moment," Henriquez said (via Toonado.com) of the decision to revive the long-running franchise in live-action. "Fans have been asking for more and we know there is a trend powered by nostalgia. Most importantly, we have been waiting for the perfect partner and creative team to bring ‘Masters of the Universe’ to life in a way that feels epic."
Coleman added, "To build a film of the scale and scope, it takes a lot of effort, and it’s not easy to pull off. Audiences are really discerning. The magnitude of the set and level of detail was out of this world."
"Skeletor is one of the most delicious villains of all time, but there’s also a story of Adam, who is a regular person and has to grab the power. It’s always within him, and it’s revealed in a powerful way," he continued. "We have this full-dimensional cast and [director] Travis Knight who had a vision. Even if you have never seen 'Masters of the Universe,' it’s a fun, entertaining story."
The duo concluded by saying, "For the long-term fans, there are Easter eggs in the film, but stepping back, the entry point for fans is broad. The entry point will be very approachable for everyone. This will be the film everyone will be talking about." They also compared Masters of the Universe to another recent toy-based hit, promising, "People will be wearing the merch, buying the toys and talking about it just like 'Barbie.'"
Directed by Bumblebee helmer Travis Knight, Masters of the Universe cast will be led by Galitzine (The Idea of You) as He-Man and Jared Leto (Morbius) as the evil Skeletor.
Also part of the ensemble are Alison Brie (Promising Young Woman) as Skeletor's lieutenant, Evil-Lyn; Camila Mendes (Riverdale) as He-Man’s trusted companion, Teela; and Idris Elba (Thor: Ragnarok) as Teela's father, Man-at-Arms.
Other additions include Sam C. Wilson (House of the Dragon) as Trap Jaw; Kojo Attah (The Beekeeper) as Tri-Klops; Hafthor Bjornsson (Game of Thrones) as Goat Man; Morena Baccarin (Deadpool & Wolverine) as The Sorceress; Jóhannes Haukur Jóhannesson (Vikings) as Fisto; and Jon Xue Zhang (Eternals) as Ram-Man.
Masters of the Universe arrives in theaters on June 5, 2026.